Friday, 4 September 2015


The digital revolution has a huge impact on HRM, let alone the actual work that gets done day by day. This digital ecosystem we are living in changes the world of work in its core. Technology and the pace of change in technology transform the way people do their jobs. You could wonder: Do we still need HR? A lot of tasks can already be completed with the help of technology. Well to answer that question I have got to say yes. There are already a couple of older posts on this topic which can be found here that might answer your question very well.
There must be someone in the business who is responsible for the people and that is a key factor. Sometimes HR is underestimated within a business, they are not the particular ones that make important decisions. Roles could change within the next few years. There is a dramatic shift in the world of work that is happening impacted by data, demographic shifts, economic shifts and information, and it is inevitable.

The future of work
We don’t know what the future holds but we can start preparing and planning today. What businesses do today will have a tremendous impact on the ability for them to adapt to the constantly evolving future. People will continue to play the most important part of any organisation. Your workforce is aging and if you don’t want to lose your competitive edge you should start changing your traditional HR systems in order to attract the newest members of personnel. According to Morgan Jacob, a globally recognized keynote speaker and futurist, “by 2020 Millennials will be a majority of the workforce and by 2025 they will be 75% of the workforce.” This is not all. By 2019, there will be millions and millions of Generation Z employees in the workforce.

Attracting and retaining the new generations
Millennials and Gen Z have very different ideas and ways of working. Digital communication is part of everyday life and embracing digital innovations can be vital to business performance, and it is just as much about people as technology. It is up to you how well can you leverage it. These new generations have a thirst for innovation. It is essential that the business keeps up with the demands of the new generation in order to attract, motivate and retain these employees. Technology is part of the solution and the real driving force behind the change is our behavior towards it. If you think about it, tapping into the collective intelligence can bring you endless opportunities. People and information can be brought together anywhere, anytime and on any device. So as long as they have internet access, they should be able to get their job done. This can give employees more flexibility and freedom. Freedom to control their professional life and to work from where and when they want. You can learn and teach through your available networks and problems can be solved easier and instantly as they arise. You can collaborate in new ways thanks to the “Internet of Things”. This can make employees more engaged to work, more productive. As we generate and intake more and more information every day, analyzing, and accessing it in real time could give real advantage and great opportunity for businesses to provide relevant, personalized and timely experiences to help improve peoples lives. These are some of the key factors that the newest members of the workforce demand and look for in their professional life.

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