I think today I found an interesting and divisive topic: Does the creative pharma packaging worth the investment?
Nowadays packaging has several functions. It protects the product, helps with the identification, provides convenience, and maybe the most important for business: promotion. Producers spend millions to influence customer purchase decision. A unique and quality design is essential for good branding and marketing, so the appearance of the product has to be eye-catching and creative.
If I want to summarize the packaging trends of this year I would say growing green movement, recycled, biobased materials, clear packaging with natural colors, using of raw elements and simplicity are among the hottest design trends,
But the question arises: Is it the same with the pharmaceutical products? Do they really have to have a unique and creative design?
Below you can see some medicines with a remarkable design:
Although these are stunning designs, some pharma experts have the opinion of pharma does not need creativity in packaging.
They think it is a waste of time and money cause the main expectation from a drug is to work and the design is just not an important angle. Customers won't buy the medicine because it looks 'cool', they purchase it because the doctor recommended it.
Another disadvantage that a funny and colorful packaging destroys child-resistance. It doesn't matter how secure the packaging itself, but it raises the child's attention and puts them at higher risk.
So the answer to the question 'Does the creative pharma packaging worth the investment?' I would say, in some contexts yes.
• OTC medications like non-prescription meds, vitamins, antacids can be designed creatively, with eye-catching packaging to convince the customer and to stand out the row and win the competition.
• The other field is the samples given to doctors and clinics for distribution. Elaborate design can persuade the doctor to prescribe this meds over another.
So it seems that pharma packaging is a field where looks don't really matter, or at least just in certain cases. What pharma packaging really needs is to combine creative design and pharma knowledge to innovate medicinal packaging. To create an easy to use, senior and child-friendly, safety packaging.